Diavolina’s mission is to attract and cater to Los Angeles' style conscious, bringing a unique vision of fashion to the city of angels. The pieces in the store are a combination of "pretty, sexy and mischievous." Diavolina appeals to a fashion savvy customer who is seeking exceptional, distinctive style.

Although initially renowned for its shoes, Diavolina quickly expanded to include clothing and accessories. The designer selection, which is constantly evolving, currently features Alexander Wang, Phillip Lim, Current Elliott, Ksubi, J Brand, Pierre Hardy, John Galliano, Marc Jacobs, Chloe, and Givenchy.

Diavolina’s new location located on 3rd Street alongside the iconic Madison Boutique is a shopper’s paradise and for fashion enthusiasts, who can’t make it to Los Angeles, there is the online boutique, www.shopdiavolina.com, to satisfy any fashion craving.